In Case of Emergency Cards (ICE) come to the rescue.
An identity card in your purse or wallet can give so much peace of mind. When you are out and about and need a little help, your ICE card will provide vital information that could save your life. It works just like an id bracelet or id chain (but secretly we think its better as you will always have your ICE card on you – people tell us they get tired of wearing the same jewellery).
Your ICE card is discreetly tucked away in your back pack, wallet or phonecase which is the first place that first responders go to when someone needs help.